You do not need a big budget or a studio to fill a month with good content. These seven formats work for restaurants, shops and service businesses alike. Each one can be filmed on location in less than an hour.
1. The question you hear every day
Take the question your team answers most often and answer it on camera in under a minute. Shoot it with one person speaking directly to the camera, with clear sound. Subtitles are a must: many people watch without sound.
2. Before and after
A renovated room, a styled outfit, a plate before and after it leaves the kitchen. Film the same angle twice and cut between the two. Simple, satisfying and easy to understand without words.
3. Behind the scenes
Show what customers never see: the delivery at 6 a.m., the workshop, the prep before opening. Handheld is fine here; it should feel real.
4. Meet the team
One person, three questions: what do you do here, what do you enjoy most, what should every customer know? People buy from people, and a familiar face makes the first visit easier.
5. The product up close
Pick one product or service and show it in use, in detail. Slow movements, close shots, good light from a window. Fifteen to thirty seconds is enough.
6. A customer in their own words
Ask a happy customer to tell you, in two or three sentences, why they come back. Always ask for written consent before you film and publish.
7. Three tips from the expert
Share three quick tips from your field: how to store coffee beans, what to check before renting a flat, how to care for leather shoes. Useful content gets saved and shared, and it shows you know what you are doing.
Seven ideas, filmed on one day, are enough for a whole month of posts.
Want help turning these ideas into a plan for your business? In a free strategy call we pick the formats that fit and sketch out your first shoot day.
