Practical guides to video production and photography for businesses: how a shoot day is planned, which formats work on Instagram, TikTok, YouTube and your own website, and how one shoot turns into a month of content.

We write from the daily work of our production team in Berlin: concept and script, light and sound, editing, subtitles, and which videos actually bring in enquiries. The articles help you judge a video production realistically, ask an agency the right questions and get more out of the footage you already have.

Latest articles

11 November 2026·9 min read

How to Prepare for a Shoot Day: Checklist for Businesses in Berlin (2026)

How to prepare for a video shoot day: a timeline from two weeks out, filming permits in Berlin, consent, clothing, rooms and common mistakes – with a checklist.

Read

6 November 2026·8 min read

Video Production Brief: A 12-Point Template (2026)

How to write a video production brief: a 12-point template, a worked example, how it differs from a script and storyboard, and common mistakes – so the quote and the video fit.

Read

2 November 2026·8 min read

Filming Videos on a Smartphone: 12 Pro Tips for Businesses (2026)

Good social media videos on a smartphone: 12 tips on light, sound, format, structure and subtitles – plus a gear list and common mistakes for small businesses.

Read

30 October 2026·8 min read

Corporate Film Production in Berlin: Process, Costs and Checklist (2026)

Having a corporate film made in Berlin: what it should achieve, how production works, what it costs and which questions to ask every agency.

Read

21 October 2026·4 min read

Win customers in 60 seconds: why short-form video works

People decide in seconds whether a brand deserves their attention. Here is what a short video has to do in that time, and what to measure afterwards.

Read

20 October 2026·4 min read

One shoot day, a month of content: how we plan it

Filming every week costs time you do not have. Here is how we turn one well-planned shoot day into four weeks of posts.

Read

17 October 2026·5 min read

7 video ideas any local business can film this month

No big budget, no studio: seven video formats that work for restaurants, shops and service businesses, each with a short note on how to film it.

Read