Key takeaways
Patients ask the same questions again and again.
Each question is a short video with a clear answer.
Answering them in public saves your front desk time.
These searches are also what AI assistants are asked.
Ask your front desk which questions they answer every day. That list is your content plan. Here are seven that come up in almost every clinic.
The seven questions
- What exactly happens during the treatment?
- Does it hurt?
- How long does it take, and how long is the recovery?
- Who is it suitable for, and who is it not?
- What results can I realistically expect?
- What does it cost?
- Who will be treating me?
Turn each one into a video
Have the doctor answer one question per video, in plain language, in under a minute. Add subtitles, and film all seven on the same day.
If patients ask it at the front desk, they are also typing it into a search bar.
Why this also helps you get found
People now put these questions to search engines and AI assistants in full sentences. Clinics that answer them clearly, on their website and in their videos, are the ones that get mentioned.
Want this for your clinic?In a free strategy call we show you which content and channels fit.
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